Highland College of Technology
|Digital Marketer / Social Media Manager
Ibadan, Oyo State, Nigeria
Summary
Managed and optimized social media presence for the institution, driving digital marketing campaigns to enhance engagement and achieve strategic goals.
Highlights
Achieved 20,722 new views and 51 interactions within 7 days, significantly increasing social media reach and engagement for the institution.
Planned, executed, and optimized comprehensive digital marketing campaigns that successfully generated leads and conversions for admissions and real estate.
Developed and managed an effective content calendar, ensuring consistent audience engagement and strategic alignment with institutional objectives.
Collaborated cross-functionally with internal teams to integrate marketing strategies with broader institutional goals, enhancing overall campaign effectiveness.